NAGC Communications School

Thanks to the always-on nature of cable news and social media, there is no more "news cycle." News is being reported as it's happening, and crisis communicators are constantly racing to catch up. If we want to live the old adage, Be First, Be Right, Be Credible, we have to be early.

A good crisis communication plan needs to involve social media, and it can't just be a matter of signing up for a Twitter account or starting a blog the day a major crisis happens. You have to build your social media presence right away, and build your reputation. But what do you do once a crisis hits.

This presentation will focus on how to build a social media crisis response campaign, how to populate it with up-to-date information, and how to keep up with the general chatter and the rumor mill.