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Wednesday, June 26 • 2:30pm - 3:30pm
So What? How to Help Agency Leadership Understand the Impact of Public Affairs through Effective Outreach and Media Analysis

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Learn the current best practices for solving the age-old challenge of PR and public affairs — highlighting the impact of your work as it relates to your agency’s mission.

You’ll learn how to develop public affairs strategy planning and keep leadership interested in outcome-driven metrics and cutting-edge approaches to your reporting and assessments.

Speakers

Wednesday June 26, 2019 2:30pm - 3:30pm EDT
Potomac I